The Challenge

From the tiniest fasteners to massive cranes overhead shaping our global skylines, the reach of Marmon Holdings, Inc. and its 120+ businesses are everywhere you look. Effectively enabling trains to operate, spaceships to launch, medical procedures to run smoothly and retailers to advance their stores, Marmon Holdings, Inc. is the biggest small business you’ll ever find.

Marmon Holdings, Inc. – A Berkshire Hathaway Company – turned to C-22 to strengthen its social media strategy, presence and execution. With our experience with many Marmon retail brands including Retail Space Solutions, Trade Fixtures, Commercial Zone, Cannon Equipment and Unarco, and our extensive social media experience, our team was well-equipped for the challenge. Our goal was simple – to spread awareness of Marmon, uplift its massive, diverse portfolio of brands and engage a wide range of audiences around the world.

The Approach

The C-22 team got to work developing a strategic, engaging and scalable social media plan. We built a content calendar rooted in consistency, blending original Marmon-branded posts with curated reshares from Marmon businesses – reimagined with fresh, engaging copy. Each post aligned with Marmon’s recently revamped Employee Value Proposition (EVP), fitting into one of three key themes: Doing Things That Matter, Leading at Every Level and Winning a Better Way.

The Results

After one year of managing Marmon’s LinkedIn presence, we didn’t just meet benchmarks; we exceeded them. Across the board, we saw exponential growth in followers gained, impressions, clicks, engagements, comments and reposts. By building consistency, amplifying Marmon’s voice, and creating efficiencies, we helped elevate its LinkedIn presence to new heights.

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