Retail Space Solutions – Product Launches

Food products come in a variety of shapes and sizes. And as packaging continues to evolve, so do the needs of grocers. Our client Retail Space Solutions® (RSS) carefully monitors these evolving requirements by keeping a pulse on the industry and its client’s needs. That’s how SpaceGrid® II Narrow Tray and SpaceGrid II On-Bar System were developed. It was then up to Catch-22 Creative to create materials to help promote and sell these exciting new systems to target audiences.

While both launches happened concurrently, they served two different markets. Working carefully from our creative brief, the team created sell sheets, launch flyers, instruction sheets, press release for relevant media outlets, launch videos, digital ads, trade advertising placements, paid and organic social posts, and an exciting launch eblast for these two systems.

Each component of the two launches followed the brand standards our team established, while giving the RSS sales team the tools they need to promote and sell these new systems.