Retail Space Solutions branding design and identity

Imagine shopping in a store with unruly shelves: bags are twisted and torn, rows are unevenly distributed, and some products are misplaced. With a mission to overcome these retail obstacles, Retail Space Solutions (RSS) designs and builds pusher systems for retailers who want to enhance their product displays and create a better shopping experience. It’s fitting, then, for RSS to have an organized brand look to match the benefits its products deliver. So, it turned to C-22 for help with branding design and identity.

RSS approached C-22 to reinforce the elements of its established brand. It was looking for a brand refresh, with the goal of redefining its identity. C-22 wrote and developed RSS brand guidelines – which include the brand message hierarchy and tone of voice – and created and defined visual elements to give RSS a unique and consistent look.

C-22 then extended the new brand standards into sub-brand logos to represent the various product lines, RSS corporate collateral – from business cards to presentation templates – as well as new product sell sheets and print and digital ads.

See additional examples of our branding design here. 

Retail Space Solutions flipbook, part of the brand design work
branding design icon group
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