Cannon Equipment® – Product Launch

“There has to be a better way.” In this case, there was. When conducting market research, Cannon Equipment uncovered the (literal) pain point of moving materials from A to B among employees and managers in its target audiences. And Cannon Equipment developed a solution to ease that pain.

Cannon Equipment turned to the C-22 team to help promote their solution: the new CartPilot™ powered by SmartPWR® Technology. This new technology addressed the identified pain point of moving merchandise and materials from A to B faster and easier. From there, we created a multi-faceted approach to build excitement, interest, leads and sales for this new product launch within the communicated target audiences.

To promote the product launch to a larger audience, our team produced an engaging video, which we shot and directed on-site in Minnesota, to create a compelling visual presentation featured on social media, sales presentations and the Cannon Equipment website.

A press release was also distributed concurrently with the product launch, which was pitched to industry publications in manufacturing, ecommerce and logistics. To cast an even wider net, the team developed social content including graphics and copy to promote this exciting launch to Cannon Equipment’s LinkedIn audience.

Working alongside the Cannon Equipment team, C-22 was able to create assets to move the project, launch and sales forward. And our client was pleased.

I've received nothing but positive feedback regarding the video and materials so far…starting to get interest in CartPilot which is exciting to see.

Stu Accola, Senior Marketing Manager
Marmon Retail Solutions
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