Cannon Equipment® – Product Launch
“There has to be a better way.” In this case, there was. When conducting market research, Cannon Equipment uncovered the (literal) pain point of moving materials from A to B among employees and managers in its target audiences. And Cannon Equipment developed a solution to ease that pain.
Cannon Equipment turned to the C-22 team to help promote their solution: the new CartPilot™ powered by SmartPWR® Technology. This new technology addressed the identified pain point of moving merchandise and materials from A to B faster and easier. From there, we created a multi-faceted approach to build excitement, interest, leads and sales for this new product launch within the communicated target audiences.