Trash. It’s everywhere. But with the right trash and recycling receptacles, businesses can prevent unsightly litter and elevate their brand. Commercial Zone® came to Catch-22 Creative requesting a brand campaign that showcased its robust product offerings in a unique way while increasing brand awareness and engagement with its target audiences.
For this series, we chose four of its most popular series to promote: PolyTec™, Precision, Parkview™ and Islander™. Next, our team brainstormed and pitched unique creative concepts that met the project objectives. Once a concept was chosen, we got to work writing storyboards, crafting a tagline “Your Brand, Your Way”, developing a visual theme and creating eye-catching graphics. In each video, we showed different receptacles swapping out in rotating environments over an upbeat music track, portraying the versatility and flexibility of Commercial Zone products in any environment. Ultimately, we produced four engaging videos for YouTube, social media, email marketing, website content and more.
Each video showcased different Commercial Zone products in various environments like grocery, c-store, fuel, hospitality and parks and recreation and visually highlighted ways Commercial Zone site furnishings could elevate different businesses.