When the pandemic hit, grocers were faced with a new challenge in the bulk food department, meeting demands for more sanitary bulk dispensers instead of scoop bins. But that meant gummy, sticky and powdery items had to be dispensed using gravity—not a scooper. The Maximizer Gravity Dispenser System from Trade Fixtures dispenses the “un-dispensable”.
Trade Fixtures trusted the team at Catch-22 Creative to showcase this innovative system to grocers through a new, engaging video and marketing materials. Our team got to work strategizing, researching and purchasing A LOT of gummy bears to capture the footage we needed to make this vision come to life. Strategic messaging and design were used throughout the video and marketing materials to call out important product features and benefits while reinforcing the brand.