InSinkErator LEDefense Online Training & Product Launch
Odor is a common concern homeowners have when it comes to garbage disposals. The new LEDefense Odor Fighting Sink Flange by InSinkErator® features 24/7 odor-fighting LED technology to help keep your garbage disposal clean.
To support the launch of this innovative new product, the C-22 team developed a series of engaging marketing and training materials designed to build awareness among plumbers, showroom personnel and contractors to help them confidently present LEDefense to their customers.
From interactive online training and email campaigns to trade show graphics and a product launch kit, C-22 helped InSinkErator shine a (purplish) light on LEDefense.
As the first of its kind in the market, allowing our target audience to become familiar with LEDefense technology meant developing an educational approach. Our team designed and developed two engaging online training modules that created an entertaining learning experience for enrollees. The first module we developed was an introductory course to raise awareness of the new LEDefense and its features and benefits. The second module outlined the installation process in a clear, easy-to-understand way by utilizing voice-over narration and eye-catching on-screen graphics.
To promote the new training modules, our team developed two custom HTML email blasts. Each email blast included benefit-driven messaging and on-brand design elements to inform the viewer and inspire action.
Since the courses launched, 280 enrollees have completed them.
To build greater awareness and excitement around LEDefense, we designed and developed a front-and-center wall graphic to highlight the new product. This set-up was used at the annual PHCC CONNECT trade show, as well as other plumbing-industry events.
With the launch of LEDefense, showrooms around the country were invited to offer it to their customers. To create a buzz around the product in showrooms, we created graphics for both lit and non-lit displays. Each display highlighted the product and its benefits. Plus, select participating showrooms received a fun InSinkErator LEDefense launch kit! Our team created an attention-grabbing launch kit that included informative content to help recipients better sell LEDefense to their customers, as well as swag to keep the product top-of-mind.
See additional examples of our work for InSinkErator, including online training, an integrated marketing campaign and brand reinforcement.
