Big Red Rooster Flow Brand Redesign
With more than 25 years of experience and over 10,000 projects completed, Big Red Rooster Flow (BRRF) has earned its reputation as the leader in store openings, rollouts and remodels for clients in retail, petroleum, c-store and restaurant industries. BRRF helps clients evolve their branding through multi-market rollout programs. But this time, it was their own brand that was ready for an update. BRRF turned to Catch-22 Creative to reimagine its brand identity, one that reflects both its proven expertise and innovative spirit.
A new branding took a fresh, modern approach to the existing BRRF brandmark while also demonstrating the core values of confidence, protection, guidance, collaboration and partnership. Every swoop, stroke and shape in this new mark was done with intention and deeper meaning to enforce the core values given to our team. The new branding reinforces BRRF as a trusted industry partner and showcases its unique story and strengths.
A great brand doesn’t stop with a logo. To help BRRF extend this exciting new look across other materials, we developed comprehensive brand guidelines. Since C-22 typically functions as an extension of our clients’ team, having clear guidelines ensure that every team member, internal or external, has a consistent and reliable point of reference. By developing comprehensive guidelines, our team ensures all materials remain cohesive, promoting stronger brand consistency across projects.
Armed with its striking new logo and brand guidelines, BRRF rolled out the new look across all marketing materials, including the website that reflects the company’s strengths today and its vision for what’s next.
We love helping our clients succeed. And we love it even more when we get feedback like this:
This is an exciting chapter for our company. Our new brand identity is a modern representation of our evolution and the new ways we’re innovating to better serve our customers.
Robert Mead, President of Big Red Rooster Flow
