CornerStone One corporate rebrand
CornerStone Plumbing was a name with brand recognition, a growing base of customers and one challenge (and, do we love a good challenge!). As it expanded to include services like site utilities, HVAC and earthwork, CornerStone Plumbing needed a brand that encapsulated these new offerings. CornerStone turned to C-22 to rebrand and identify a new name that captured the brand’s new service offerings while still speaking to its existing commercial plumbing customers.
A rebrand is more than a new name and logo. After executing a thorough competitive analysis, color explorations and an immersive brandstorming session, the C-22 team presented CornerStone One. This new name allowed CornerStone to retain its brand recognition. CornerStone One could also now present itself as ONE team, ONE vision ONE source for all commercial contractor needs.
We then brought the brand to life through their website, marketing materials, vehicle graphics and more.
Looking for more? Check out our rebrand for Retail Space Solutions here.