investing in infographics
september 25, 2018
nfographics are a great way to present your great data. They’re also an effective tool to help your audience navigate and retain critical information. Plus, their development just so happens to be one of our specialties.
An infographic is a visual treatment of data, which is presented in a format that is both visually appealing and instructional. An effective infographic takes complex information and transforms it into an attractive, organized visual piece that communicates clearly while adding to reader retention. Done well, they can quickly make key points, emphasize details and even tell a complete story to help someone make new connections, in new ways.
In short, infographics simplify complexity. Because they are designed with multiple “entry points,” infographics allow a reader to begin where they want, work through the information at their own pace and do it in an order that makes sense to them. And, because the brain is processing both text and graphics with infographics, they have a more memorable impact, making information more likely to be retained. All this makes infographics a powerful tool for sharing your valuable data.
Infographics can be used in multiple applications. They can enhance brochures, spice up presentations and help make connections online. In our digital world, infographics are ideal sharable content that can help improve your digital presence, raise awareness about your business, increase followers, comments and likes. The more online interactions that occur, the more opportunities you’ll have to move readers into customers.
If you have useful data you want to share with the world, let us take a look. There’s a good chance we can transform it into a practical and visually stunning infographic – the kind of tool that can generate more interest, and most importantly, more engagement.