Simplicity. The key reason Trade Fixtures developed its new Bulk-in-a-Box Kits—composed of gravity dispensers, scoops bins and nut butter grinders in various combinations. And after creating this innovative, turn-key merchandising solution, Trade Fixtures® turned to the team at C-22 to reach, educate and excite their target audience on why they should consider the profit-friendly Bulk-in-a-Box kits themselves.
At the start of every great product launch is the sell sheet—the roadmap for the rest of the product launch campaign. And Bulk-in-a-Box Kits were no different. C-22 worked with the team at Trade Fixtures to develop, design and produce a sell sheet for the sales team to utilize when meeting with prospects, and to be used at industry trade shows.
While installation is fast and simple, we needed to make sure set up went off without a hitch. Our team created instruction sheets for the different configurations, which were included with each kit. Our team took technical write-ups from the engineering team and simplified them in a way that installers could understand without losing important details.
To get the word out to previous customers and interested parties, we designed and wrote a dedicated email blast, which drove traffic to the new Bulk-in-a-Box Kits website page that our team helped design and create content for. This page details on all 12 available configurations to build interest and keep Bulk-in-a-Box Kits top-of-mind.
The final exclamation point for this multi-faceted product launch was an SEO-friendly blog and corresponding social post on LinkedIn. This ensured the new Bulk-in-a-Box Kits got in front of our LinkedIn audience, while educating them on the benefits of adding bulk merchandising to their stores.
See more of our product launch work for Handtmann and Cannon Equipment.
