Avante Series™ Product Launch
Multi-stream receptacles have become increasingly popular as a way to separate out trash, recycling and compost. While many businesses appreciate sustainable waste management systems, some lack the space for three full-sized receptacles. Commercial Zone® developed its new Avante Series to redefine what’s possible in multi-stream waste separation, offering sleek, space-savvy designs that won’t sacrifice style or sustainability. To build buzz around this innovative product line, Commercial Zone enlisted the Catch-22 Creative team to craft a dynamic product launch campaign. From conception to execution, our team moved full steam ahead, drawing inspiration from the name Avante, meaning “forward” to create a bold campaign that is simple yet strategic.
At the heart of the launch was a high-energy product video revealing the Avante Series’ design, versatility and key features through striking visuals and focused messaging. The video became a centerpiece of the campaign, amplified across other materials.
A sleek sell sheet gave the Commercial Zone sales team everything they needed to pitch current and future customers with confidence. A targeted eblast re-engaged existing and potential customers with fresh value and a new reason to connect. Both were created to highlight important features and benefits and build excitement all while adhering to the Commercial Zone brand guidelines.
To reach new audiences, we delivered compelling copy and eye-catching designs for digital display ads and print and digital trade ads all driving to a new dedicated landing page built to inform and convert.
Each piece created for this product launch not only helped promote the Avante Series but also helped move sustainability and waste management forward.
The Avante Series video you’ve done is just dynamite! Thank you!
Joe Crum, President – Retail Merchandising
Commercial Zone
See additional work the C-22 team has created for Commercial Zone here.
