Broan® product launch

Knowledge leads to confidence; confidence leads to sales. To help sales people, builders and contractors get to know its new and revolutionary line of over-the-range exhaust hoods, Broan® enlisted C-22 to design and develop an online program that delivers intense and effective product and sales training in an entertaining and informative presentation format. The resulting 4-course program delivers critical product information, installation techniques, a deep dive into Captur™ technology and key tips on selling.

To support and promote the training initiative, C-22 also developed a sweepstakes program called “Captur to Win”, which included weekly prizes to encourage participation and completion of all four courses. Email promotion was used to solicit enrollment and build excitement.

Broan Training Video
Broan eBlast - LastCall Alliance Hoods Animation
Broan eBlast - Module Alliance Module Animation
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