the challenge
People sell what they know. That’s why at C-22 we believe so strongly in online product training and why we create the courses to be quick, effective and entertaining.
It’s a simple fact: in increasingly competitive markets, the products most familiar to front-line salespeople are the ones that they typically bring out first. A combination of familiarity and priority is exactly the result C-22 client Broan was looking for when it asked us to develop and produce an online training course to help launch its new line of DC-powered bathroom fans.
Through the short, interactive, animated training course, enrollees gain belief in product features and benefits, view tutorials on how to install the fans and discover how to target the right customers. But this product training – unlike others we’ve produced for the global leader in home ventilation products – had a twist.
Because Flex DC™ models were the first Broan fans to operate with DC motor technology, we were not only charged with introducing the new Flex DC line; this program also needed to deliver education on DC power. That also meant we needed to “go to school” ourselves and quickly get up to speed on DC motors and how they benefit our trainees and their customers. We did just that.
