Broan® product launch
Knowledge leads to confidence; confidence leads to sales. To help sales people, builders and contractors get to know its new and revolutionary line of over-the-range exhaust hoods, Broan® enlisted C-22 to design and develop an online program that delivers intense and effective product and sales training in an entertaining and informative presentation format. The resulting 4-course program delivers critical product information, installation techniques, a deep dive into Captur™ technology and key tips on selling.
To support and promote the training initiative, C-22 also developed a sweepstakes program called “Captur to Win”, which included weekly prizes to encourage participation and completion of all four courses. Email promotion was used to solicit enrollment and build excitement.