discovering your purpose

t seems that from the first time we could listen, we’ve been told that we should live each day on earth to its fullest. But then there’s reality. Because most days seem to blend together with the same routine chores, meetings, errands and responsibilities, it may feel like this concept is easier said than done.

Therein lies the ultimate question: how can we lead a fulfilling life without needing to live in a utopian dreamland? How do we make the most of the time we’re given?

The best thing about our individual industries, workplaces, and cultures is that every day, we have an opportunity to recreate ourselves, share our ideas, showcase our work and be inventive. We all hold different roles within our companies — planners, strategists, designers, writers, analysts, developers, administrators, managers, leaders (the list goes on…). We also all have our own talents, skills, dreams, hopes, aspirations and distinctive traits that allow us to stand apart from our colleagues.

Whether we know it or not, each of us has a solitary value that contributes to one common business goal. Everyone has a purpose.

Now, you may be asking yourself, “What’s my purpose?”


Well, here is a simple formula to consider:

What you love to do + What the world needs = Your mission

What the world needs + What you are paid for = Your vocation

What you are paid for + What you are good at = Your profession

What you are good at + What you love to do = Your passion

Your mission + Your vocation + Your profession + Your passion = Your purpose


Your purpose isn’t always defined by the title on your business card or LinkedIn profile. It may be as simple as fostering positive change, no matter the part you play within the company… or in your family, friend circles, community, country or the world at large. Accomplish goals both large and small with a unique sense of purpose.

There is an Irish proverb that goes, “You’ll never plough a field by turning it over in your mind.” Seeking inspiration from everything and everyone around you is key to feel fulfilled, but learning to spark your own fire is vital. If you have an idea, write it down, share it with someone, collaborate with others. An idea is just an idea until it becomes an action with results. Your purpose may eventually change over time (often, likely), but all throughout your lifetime, you must persevere, try new things, explore new places in order to discover what makes you truly happy.

different items that can spark creativity: crossword puzzle, pictures, books, a pencil, a phone, music