Racine Unified School District program awareness
For many years, Racine Unified School District has offered a valuable program for teen parents, which through mentoring, tutoring and counseling they are encouraged and enabled to complete their education. RUSD asked C-22 for help in rebranding the program to help communicate its benefits and make it more attractive to students.
Interviews with teen parents and RUSD nursing staff brought us to develop a campaign around the line, “It’s hard. We’ll help.” This message and a distinctive campaign look appeared throughout all marketing materials, including hallway posters, information brochures, a 30-second promotional video and a 6-month social media campaign.