Racine Unified School District program awareness campaign
For many years, Racine Unified School District (RUSD) has offered a valuable program for teen parents, which through mentoring, tutoring and counseling encouraged and enabled them to complete their education. RUSD asked C-22 for help rebranding and communicating the program and its benefits to make it more attractive to students.
Interviews with teen parents and RUSD nursing staff brought us to develop a campaign around the line, “It’s hard. We’ll help.” This message and a distinctive campaign look appeared throughout all marketing materials, including hallway posters, information brochures, a 30-second promotional video and a 6-month social media campaign.