Metasys AHR digital display videos

Most people know that videos are a visually compelling way to tell stories and relay valuable insights. What they may not know, however, is that there is significant behind-the-scenes strategy needed to connect every piece of the video puzzle.

Johnson Controls brand Metasys is a line of wide-area network sensors that monitors temperature, humidity, CO2 and occupancy for larger facilities and multi-building campuses. Through extensive primary and secondary research, writing detailed scripts and designing attention-grabbing graphics, C-22 developed a four-part series of animated videos to effectively communicate the advantages of Metasys systems to customers: the system’s revamped interface, a new industrial design of the devices, new integrations and ring topology network configuration.

Johnson Controls participated in the AHR Expo 2019 in Atlanta, the world’s largest annual HVACR tradeshow. Two years in a row, Johnson Controls featured the largest booth at the event, which included all of its brands in a single area. The animated videos played from a large touchscreen monitor. The videos were used as a sales tool to demonstrate the features of the Metasys system to interested attendees.

Videos can effectively deliver messages across the channel spectrum. Beyond the tradeshow, the Metasys videos have been published on the brand website, YouTube channel and social media pages. They were also included in an email campaign to promote the product line.

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