Konecranes specializes in industrial cranes and hoists. For its Crane User Conference, the C-22 team handled some of the heavy lifting promoting and building excitement for the event, including developing the event branding, building a landing page, creating an email blast and developing an event flyer.
The first step towards promoting this exciting Konecranes event was developing a theme that not only draws attention but truly builds excitement. Our design team got to work brainstorming and drafting a logo that combined the crane industry with the event location, Milwaukee, Wis.
To boost awareness and excitement for this event, our team wrote compelling copy and designed an exciting email blast for sales reps and managers. The emails drove recipients like previous conference attendees, key customers and sales reps, to the freshly designed landing page to learn more and register.
Print is not dead! In addition to the email blast, we crafted the copy and design for a printed flyer that acted as a leave-behind for reps and managers to share with their customers after meetings.
Once we hooked leads with the aforementioned email and flyer, we drove interest to the Konecranes Crane User Conference event landing page to learn more and register. Here, participants could explore more about the event, group activities, lodging options and a full schedule.
The event registration reached maximum capacity and feedback from event attendees was overwhelmingly positive.
From trade shows to industry conferences, effective promotion is key to increasing awareness and driving attendance. We can help you get started. Contact us for a quote or view additional work pages.