A story that started in small-town Horicon, Wis., Horicon Bank has experienced rapid growth since its founding in 1896. After its continuing expansions, Horicon Bank opened up its newest location in New Berlin, Wis. in 2022. In its new branch, Horicon Bank enlisted the help of the C-22 team to create a 9 ft. by 10 ft. wall graphic to showcase highlights from the bank’s rich 125-year history. From brainstorming to installation, the team made sure the new graphic encapsulated Horicon Bank’s existing Canadian goose and marsh branding while creating an exciting focal point for the branch.
But its history goes beyond four walls. The Catch-22 Creative team created a 90-second video including VO narration of the bank’s history, interviews with key stakeholders and photos throughout the bank’s history. This video allows Horicon Bank to share its history on its website, social media channels, in branches and more. See how this story came to life below.