Glue Dots is a unique and amazing product. However, at retail, consumers unfamiliar with this spot adhesive had trouble recognizing the usefulness of Glue Dots in their lives.
To earn better recognition on the shelves, C-22 redesigned the Glue Dots package to deliver clear messaging and grab more attention.
Before that could be done, there were some key challenges presented. First, the retailer required that 3 languages be used for all copy, all in equal weight, second, the client required that we use existing package die lines and Glue Dots colors, and third, both the retailer and the client required that we make it clear that Glue Dots is non-toxic and photo safe.