Briggs & Stratton – Vanguard training modules
Online training may be one of the most effective ways to keep sales teams and distributors educated on new products and benefits. And what better way to encourage participation in the training programs than an eye-catching incentive? Briggs & Stratton turned to C-22 to create a series of courses for its line of Vanguard Commercial Batteries. Following thorough research, scriptwriting, dynamic graphic treatments and prize development, C-22 created a series of online training courses, and also developed accompanying incentives and eblasts to promote them. All training courses kept strong Vanguard brand elements in the forefront to help sell a cohesive brand of tough, durable and long-lasting products.