Briggs & Stratton® – SimpliPHI™ – Product Launch
Briggs & Stratton® entered the energy storage market through its acquisition of SimpliPhi Power™. This came at a time when homeowners and business owners were looking toward the future of renewable energy. Still, it was a challenge for Briggs & Stratton to incorporate the new SimpliPhi Energy Storage System (ESS) into its existing lineup of power solutions, so they turned to C-22 for help in developing the naming conventions and nomenclature of the ESS division and launching their new product lines.
Our team researched, conducted active brainstorming sessions, and developed a strategy for product naming and positioning approaches before presenting our recommendations to Briggs & Stratton.
Once organization and naming were established, C-22 helped build both excitement and awareness for the SimpliPhi Energy Storage System launch among dealers and distributors by creating dozens of assets including launch videos, radio ads, print collateral, sell sheets, in-store signage, tradeshow booth design, and several other promotional components. With so many moving parts, it was crucial to be consistent while building hype for the launch.