Briggs & Stratton – Club Car Videos

Vanguard® Lithium-Ion Batteries power hundreds of different products—from useful occupational construction equipment to recreational sport vehicles. Club Car, a leading golf cart and utility vehicle brand, has collaborated closely with Vanguard since 2020. We brought members from each company together to tell the story of this successful partnership through a testimonial-style video.

Behind the screens to behind the scenes, our team played a part in every step of this video, from ideation to completion. The storyboard we prepared highlights the positive impact of Club Car’s partnership with Vanguard and how their batteries help solidify Club Car as a market leader in electrification.

We made sure trust and credibility were communicated visually through on-screen text as well as in our script.

Full-Length Testimonial Video

While on-site, our team collected plenty of B-roll while following a carefully prepared shot list. Video interviews were conducted by our team to gather the full story. From the video footage, we crafted three videos—a full-length testimonial video and two shorter, social-media-forward video shorts.

Shortened Social Media Videos

We help our clients tell great stories. And great stories sell great products. These video testimonials highlighted one successful partnership, but they will be used as a springboard to attract more diverse OEM partners for Vanguard now and in the future. Investing in video allows a message to be spread high and wide. The videos were promoted on the Vanguard website, on social media and used as a sales tool.

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