what are “why not” moments?
may 17, 2018
ustomers have more options today than ever before. That makes them more inclined than ever before to ask the question, “Why?” “Why do I need this product or service?” “Why would I benefit?” and “Why should I choose you instead of them?” All these questions can make it challenging to persuade an already skeptical customer to trust that your company can offer solutions. The good news? Persuading them is our specialty. We begin by taking a deep dive into learning how your customers think, speak, and make decisions. We ask, what drives them? What are their fears? And what do they value in their purchasing decisions? It’s only after we find the answer to these questions that we can start to shift their first thought from “Why?” to “You know what, why not?”