in other words: speak strategically

Anyone can stand on a street corner and yell their message. The key is making sure the right people hear it.” This quote from Don Schauf represents one simple truth about advertising: it doesn’t matter what your message is if you put it in the wrong place. While you may have heard the expression “content is king,” the more important one to remember is “location, location, location.” And finding the right location for your message is something that C-22 does best. That’s because we know your company, we understand your business and we recognize your overall goals. Plus, we know how to make the best use of just about any budget. So, no matter where your business wants to go, we’re pretty good with giving directions to help you get there.