C-22 C-Studies

Catch-22 Creative Case Studies

a wall-size canvas

a wall-size canvas

For five decades nearly all InSinkErator product developers, engineers and marketing staff have passed through a clean – yet uninspiring – foyer when they entered the company’s world headquarters in Racine, Wis. Sr. Communication Manager Jim Magruder was recently moved to use that space to encourage and inspire the hundreds of people passing by each day. He called in C-22 to bring it to life. After discussing Jim’s goals for the foyer, C-22 went to work developing ...
the ah ha!

the ah ha!

We like to build little “Ah Ha!” elements into the brand work we do. What’s an “Ah Ha!” element? It’s those small touches on brand marks that add so much when customers discover them. We believe that when a customer either thinks or says “Oh, I get it!” (or even “Ah Ha!), they feel good about themselves and as a result they feel good about the product. Such was the case with the brand identity that we ...
listen to the voice inside

listen to the voice inside

Where do you begin when asked to help develop a campaign intended to encourage teens to make good choices about drinking alcohol? Inside, of course. Specifically, the “voice” inside. C-22 worked with local non-profit Focus on Community to create a campaign, #GoPastFriday, which is aimed at helping teens consider the importance of thinking long term when making decisions about drinking. The cornerstone of #GoPastFriday is a 30-second video we created to be run before feature films at a local Marcus ...
a simple sign

a simple sign

We love walking into the lobby of the world headquarters of InSinkErator. But, it’s unlikely that anyone outside of C-22 would know why that’s such a big deal to us. Just inside the main glass doors, sitting innocently on a round table to the left, is a small acrylic sign that reads, “Welcome to InSinkErator. Please Sign Visitor Register.” That is the piece that gets us so excited. Yep, that simple sign. Let’s go back just over ...